RIP: Domino Magazine

Claw foot bath tubs, Repro Depot custom tailored drapes, paintable textured Victorian-style wallpaper, a Castiglioni Arco lamp‏, zebra animal skin rug...mmm... am I turning you on yet? What Pamela Anderson is to most men, interior design is my porn star.

I was a devoted reader and subscriber to the now defunct Domino magazine, in which I thankfully kept every single issue! Fret not dear design junkies -- to fill the massive void that Domino left, the former editor has launched Lonnymag.com. Here's detailed info about it from decorartsnow.com (a pretty inspiring story actually):

"Lonny Magazine (the name comes from combining London and New York) was launched on October 1, 2009 by  Domino magazine alumna, Michelle Adams and  photographer Patrick Cline.  (Who can forget Domino magazine?  It was wildly popular among subscribers because its mission was to make great design accessible to the masses.  I have every issue.  Unfortunately for some inexplicable reason its ad revenues declined and away it went.) Vanity Fair reports that Lonny was launched to fill that void.

Lonny Magazine can be found exclusively on the web and you can subscribe via Facebook.  It looks like a magazine right on your computer screen with a couple of key differences.  For one, you can shop right from its pages just by clicking on any featured item.  You will be redirected to the item’s website to make your purchase.  In addition, while most print magazines keep their editorial and advertising content separate, Lonny integrates the ads into their stories.  The goal is to get the reader to view the ads as additional resources for their homes.

Lonny Magazine has a staff of 5, all of whom for the time being work for free, and who have kept their day jobs.  Its first issue was created for around $11,000.  $10,000 was donated by friends and companies and went towards film, processing, scanning and equipment.  Adams and Kline spent about $1,000 of their own money for travel expenses, for shoots and domain-name and display costs.  Vanity Fair reported that there was no marketing budget.  The magazine relied on bloggers like myself , as well as Facebook and Twitter, to let people know it was out there."

Check it out!